All work
Exploratory brand work

Mrs. Primrose's Flower Shop

Client
Mrs. Primrose's Flower Shop
Role
Self-initiated
Type
Self-initiated
Scope
Retail branding
Mrs. Primrose's Flower Shop

Mrs. Primrose's Flower Shop is brought to life through a cohesive visual identity spanning logo design, packaging, cards and digital touchpoints.

The work
  • 01Logo and badge system
  • 02Wrapping paper and cards
  • 03Website and social design
The story

Soft pinks, pastel greens and creamy tones create a sense of timeless charm, while the overall branding feels warm, personal and inviting, much like receiving a bouquet. The final system shows how boutique lifestyle branding can move seamlessly between physical and digital spaces.