Inspired by the Garden of Eden, Eden is a cannabis brand redefining perceptions of cannabis in Asia. Rooted in Thai culture and expressed through lush, garden-inspired visuals, the brand was designed to feel approachable, elevated and culturally relevant.
As Head of Design I built Eden's visual identity from the ground up and extended it beyond a dispensary into a recognisable lifestyle brand. That included shaping Successful Stoner, Eden's sub-brand and community platform, so the two work together as one brand ecosystem built around community, ritual and shared identity rather than just product. The work also went off the page and into the space itself: signage, wall décor, furniture layout and product displays for the shop.
