Brands, spaces& stories.
Fiahaus is the multi-disciplinary design studio of Fiona Alfri: brand identity, packaging, spatial graphics and digital design for hospitality, wellness and lifestyle brands.
Fiahaus is the multi-disciplinary design studio of Fiona Alfri: brand identity, packaging, spatial graphics and digital design for hospitality, wellness and lifestyle brands.
One designer from the first sketch to the sign on the wall, so your brand looks and feels the same everywhere your customers meet it.
Logos, visual systems and brand guidelines built from scratch, with a clear story behind every choice.
Packaging, labels, apparel and branded goods that look as good on the shelf as they do on screen.
Signage, wayfinding, wall art and in-store graphics, shaped by my background in interior architecture.
Menus, spa flyers, booklets and magazine layouts for hotels, resorts and restaurants.
Social content, campaign visuals, newsletters and websites that keep your brand consistent online.
A cannabis lifestyle brand rooted in Thai culture, from apparel and packaging to the shop interior.
Discover
Print and digital materials for a wellness-led luxury hospitality group and its resorts, spas and clinics.
Discover
A boutique winter lodge brand: calm, warm and Scandinavian.
DiscoverClient work alongside self-initiated brand worlds I build from scratch to keep pushing the craft between projects.
Brand collateral
Spaces · Pattern · Signage
Event branding · Print · Digital
Brand · Menu · Social
Menus · Campaigns
Social · Motion
Sport & apparel · Concept
Food & packaging · Concept
Tech & product · Concept
Retail branding · Concept
A clear, collaborative process so you always know what's happening and what comes next.
We start with a conversation about your business, your guests and where you want the brand to go.
I explore creative directions and present the strongest ideas with the reasoning behind them.
We pick a direction together and I build it out across everything you need, refining as we go.
You get organised, production-ready files and guidance so your team can keep the brand consistent.
Packaging · Posters · Menus · Campaigns
I'm an Indonesian designer based in Bangkok with six years of experience across brand identity, packaging, event design and digital content for hospitality, wellness and lifestyle brands.
I studied Interior Architecture before moving into graphic design, so I think about brands spatially, from the logo all the way to the signage on the wall. Fiahaus is where I work directly with founders, hotels and lifestyle brands to build identities that feel considered, warm and made to last.
